[Download] "Fashion Marketing" by Tony Hines & Margaret Bruce ~ eBook PDF Kindle ePub Free

eBook details

Title: Fashion Marketing
Author : Tony Hines & Margaret Bruce
Release Date : January 07, 2007
Genre: Business & Personal Finance,Books,Marketing & Sales,
Pages : * pages
Size : 5521 KB

Description

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.